Insights
Strategy, branding, and the art of choosing the perfect domain.
Prime Real Estate vs. Premium Domains: Why Annual Domain Costs Are a Rounding Error
A 1st-location office and a top .com both signal status — but the follow-up costs couldn't be more different. Compare prime rent vs. domain renewals.
Read article →Why Your Domain Name Is Your Most Valuable Brand Asset
Is a premium domain worth it before revenue? After 18+ years tracking domain deals: why .com beats cheap alternatives, what rebrands really cost, and when to buy before it's too late.
Read article →5 Signs You Need a Premium Domain
Not every startup needs a six-figure .com — but these five signals mean a weak domain is already costing you. A domain specialist's checklist since 2008.
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